Brussels Vintage Market
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Details
Brand Strategy
Positioning, content pillars and an editorial calendar built around one goal: make people want to be at the market.
(WHAT I DID)
Positioning
Content pillars
Editorial calendar
Paid media plan
Verbal Identity
A warm, curious tone and caption style that speaks to vintage lovers and keeps the community engaged day after day.
(WHAT I DID)
Tone of voice
Captions & hooks
Community management
Ad copywriting
Visual Identity
Photo and video produced on location, then edited and graded to give the market a consistent, recognisable look.
(WHAT I DID)
Photo shoots
Video shoots
Editing
Color grading
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