Liz Huberman
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Brand Strategy
A launch plan focused on Instagram visibility, supported by paid media to put the brand in front of new audiences.
(WHAT I DID)
Launch plan
Instagram visibility
Paid media




Verbal Identity
A warm, personal tone that reflects the maker behind the products and the care put into each piece.
(WHAT I DID)
Tone of voice
Captions & hooks
Product storytelling
Visual Identity
Photo and video content for Instagram, plus product photography for the website.
(WHAT I DID)
Photo shoots
Video shoots
Product photography

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Idyl
✶
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