QNT Sport
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Brand Strategy
Editorial calendars and teaser campaigns built around each product launch, so the audience is warmed up before the product is out.
(WHAT I DID)
Editorial calendar
Launch campaigns
Teaser campaigns
Verbal Identity
Captions written like a reassuring coach: encouraging, clear and easy to follow. The brand's expertise is explained simply, with the same tone on Instagram, Facebook and TikTok.
(WHAT I DID)
Tone of voice
Captions & hooks
Product storytelling
Visual Identity
Content that juggles two product ranges: one for high-performance athletes, the other for people training at low to moderate intensity. Each speaks to its own audience, always clear, reassuring and creative.
(WHAT I DID)
Range-specific content
Photo & video
Content day
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Hanoï Station
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